
Girley Bell’s Cosmetics & Spa was inspired by my grandmother — the original Girley Bell — a wise, beautiful, strong woman who never took any mess.
I was born and raised in Brooklyn, New York, blessed to grow up under her guidance. My grandmother was the epitome of grace and strength, and the true definition of a Girley girl. She loved her makeup, her rituals, and the confidence that came with knowing who she was.
As a child, I spent countless hours watching her get ready at her vanity table. I remember her carefully lining her heart-shaped lips, pressing them together with that signature smack, and then giving me a kiss on the cheek. I watched her shape her eyebrows with precision, filling them in with her pencil, completely mesmerized by her routine and the quiet power she carried.
When I was just 11 years old, I made the classic childhood mistake of shaving off my eyebrows (yes — all of them!). From that day forward, I’ve been filling them in — just like Girley Bell taught me. What I didn’t realize then was that she wasn’t just teaching me makeup. She was teaching me self-expression, confidence, and self-care as a ritual of empowerment.
Girley Bell was so much more than her outward beauty. She always reminded me that true beauty comes from within. One of her favorite sayings to me was:
“Pretty is as pretty does, April.”
Those words have stayed with me and continue to guide everything I do.
Girley Bell’s Art of Beauty is my dedication to THEE Girley Bell — a tribute to her legacy and a reminder that beauty is not about perfection, but about confidence, creativity, and inner strength.
Through every product, every spa service, and every detail of this brand, I carry my grandmother’s spirit forward — empowering others to glow from the inside out while embracing the unique beauty that makes them who they are.
With love and purpose,
April B
Founder & CEO
Girley Bell’s Cosmetics & Spa 🌸✨
At just 15 years old, April was inseparable from her best friend. On the night of February 6, 1997, during what was supposed to be a simple sleepover, their lives changed forever.
Late that evening, they received a phone call from friends asking them to come downstairs. When April and her best friend reached the lobby of the building, they noticed a young girl outside who appeared angry and erratic.
“My instinct told me not to go outside,” April recalls. “But I did—because I saw my friend. And then I was attacked from behind.”
Confused and caught off guard, April found herself fighting someone without understanding why. She didn’t even realize she had been cut—until she saw her reflection in the glass.
“I thought I was scratched,” she said. “But then my friend started screaming, ‘You’re cut! You’re cut!’”
April would later receive 175 stitches to her face. The doctor believed the wounds were inflicted with a straight razor due to the precision of the lacerations.
Before the attack, people often told April how beautiful she was—commenting on her eyes and her high cheekbones. Afterward, the words changed. She was called Scarface.
“It was devastating,” April remembers. “Traumatizing. And the most painful part was that it came from my own friends.”
Despite the physical and emotional scars, April refused to let the incident define her future. In a moment that speaks volumes about her strength, she later met with her attacker—and chose forgiveness. Her attacker admitted the assault was driven by jealousy of April’s beauty.
That moment changed everything.
Instead of allowing jealousy, rage, and violence to shape her life, April chose healing. She wrote about her experience in her notebook—preparing herself to tell her story, not for sympathy, but for change.
“I wanted to share my story because violence and bullying are far too common in inner-city communities,” April explains. “It has to stop. This photoshoot was my first step in doing something about it.”
April not only overcame her trauma—she transformed it into purpose. She went on to serve her community as an EMT paramedic, dedicating herself to saving lives. She also founded her own makeup brand, Girley Bell’s, named after her grandmother—the woman who always reminded her that beauty is more than skin deep.
Her grandmother’s words never left her:
“Pretty is as pretty does.”
That truth became April’s compass.
“What’s inside is what makes you beautiful on the outside,” April says. “In today’s society, everyone is trying to change themselves to fit in—through surgery, trends, and comparison—forgetting that real beauty comes from within.”
Through Girley Bell’s, April is building more than a beauty brand. Her vision is to become a multinational reseller and retailer of Black-owned beauty products that celebrate authenticity, confidence, and self-worth.
From tragedy, April found purpose.
From scars, she found strength.
And from pain, she created beauty—with intention.
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